“Billboard” (2019) presents a gripping tale where desperation meets determination. Cinematographer Matthew Blum captures this narrative with a visual style that reflects the film’s high stakes and dark humor. The tagline sets the stage: “Times are tough, listener-ship is down and Casey needs to come up with a plan to save his radio station, WTYT 960, and fast!” In a bold move, Casey launches a billboard sitting contest, promising “$960,000 and a mobile home” to the last one standing. Through Blum’s lens, the precariousness of the contestants’ elevated plight and the radio station’s future come vividly to life.